Who's Who in
Business Academia

Gerald Albaum

Academic Title: Research Professor

Name: Gerald Albaum

 

Department: Department of Marketing

Department Website: http://marketing.mgt.unm.edu/

Institution: University of New Mexico

 

Address: MSC04 2545
1 University of New Mexico
Albuquerque, New Mexico 87131-0001

 

Highest Degree: PhD

Date of Degree: 1962

Degree Institution: University of Wisconsin-Madison

 

E-mail: Contact by e-mail?

 

Expertise: Measurement and Scaling, Issues in Research Methodology, Direct Selling Relationships, Management Style and Decision Making, Foreign Market Entry Strategy, International Marketing

 

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