Who's Who in
Business Academia

Magdalena Florek

Academic Title: Senior Lecturer

Name: Magdalena Florek

 

Department: Department of Marketing

Department Website: http://www.business.otago.ac.nz/marketing/

Institution: University of Otago

 

Address: PO Box 56
Dunedin
New Zealand

 

Highest Degree: PhD

Date of Degree: 2004

Degree Institution: Poznan University of Economics, Poland

 

E-mail: Contact by e-mail?

 

Expertise: Foremost developing a concept of place marketing and its implementation, the place brand identity and image.

 

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