Who's Who in
Business Academia

Robert Aitken

Academic Title: Lecturer

Name: Robert Aitken

 

Department: Department of Marketing

Department Website: http://www.business.otago.ac.nz/marketing/

Institution: University of Otago

 

Address: PO Box 56
Dunedin
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Children`s consumption, branding, cultural identity, ideology, audience theory, symbolic consumption, popular culture, not-for-profit business, relationship marketing, social marketing and business ethics.

 

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