Who's Who in
Business Academia

T. Bettina Cornwell

Academic Title: Professor

Administrative Title: Cluster Leader, Marketing

Name: T. Bettina Cornwell

Personal Website: http://www.business.uq.edu.au/staff/personal/cornwell/cornwe...

 

Department: Department of Marketing

Department Website: http://www.business.uq.edu.au/staff/discipline.phtml#marketi...

Institution: The University of Queensland

 

Address: St Lucia
Australia

 

Highest Degree: PhD

Date of Degree: 1988

Degree Institution: The University of Texas

 

E-mail: Contact by e-mail?

 

Expertise: Bettina was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis in the United States. Her research focuses on promotion and consumer behaviour, especially with regards to international and public policy issues. Articles on the topics of consumer behavior and sponsorship-linked marketing have recently appeared in the Journal of Advertising, Journal of Advertising Research, Journal of the Academy of Marketing Science, and the Journal of Consumer Research.

 

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