Who's Who in
Business Academia

Steve Ward

Academic Title: Senior Lecturer

Administrative Title: Senior Lecturer

Name: Steve Ward

 

Department: Murdoch Business School

Department Website: http://www.mbs.murdoch.edu.au/

Institution: Murdoch University

 

Address: Murdoch
Australia

 

Highest Degree: PhD

Date of Degree: 2006

Degree Institution: The University of Western Australia

 

E-mail: Contact by e-mail?

 

Expertise: Consumer Behaviour, Market Research, Marketing Management, Electonic /Internet marketing.
Research interests:
• The Effect of country of origin information on consumer judgments & choice
• The development of consumer knowledge by children
• Consumer durable purchasing behaviour
• Service quality in retail banking
• Marketing strategy and the environment
• Content analysis of research publications
• Diffusion of Innovations
• Marketing of pharmaceuticals
Expertise in experimental research methods and structural equation modelling.

 

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