Who's Who in
Business Academia

Rachel Kennedy

Academic Title: Associate Professor

Administrative Title: Research Degree Coordinator / Senior Research Associate Ehrenberg-Bass Institute

Name: Rachel Kennedy

 

Department: School of Marketing

Department Website: http://www.unisa.edu.au/marketing/

Institution: University of South Australia

 

Address: GPO Box 2471
Adelaide
Australia

 

Highest Degree: PhD

Date of Degree: 1999

Degree Institution: University of South Australia

 

E-mail: Contact by e-mail?

 

Expertise: Advertising Effectiveness, especially short term effects
Buyer behaviour and marketing interventions

 

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