Who's Who in
Business Academia

Louise Heslop

Academic Title: Professor

Name: Louise Heslop

 

Department: Sprott School of Business

Department Website: http://sprott.carleton.ca/

Institution: Carleton University

 

Address: 1125 Colonel By Drive
Ottawa, Ontario K1S 5B6
Canada

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer behaviour and international marketing, including consumer information processing & use of cues in making decisions
marketing and special groups, including women, the elderly, children
marketing and social issues, including environmental activities, energy consumption and genetically modified foods
marketing in technology markets, including technology transfer and corporate image management.

 

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