Who's Who in
Business Academia

Mary Ann McGrath

Academic Title: PROFESSOR

Name: Mary Ann McGrath

 

Department: Department of Marketing

Department Website: http://marketing.wt.luc.edu/

Institution: Loyola University, Chicago

 

Address: 820 North Michigan Avenue
Chicago, Illinois 60611

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer behavior, with special emphasis on consumer rituals, gift exchanges, and gift- shopping
Retailing with emphasis on atmospherics, shopping behaviors and gender difference
Qualitative research methodologies appropriate for studying consumer behaviors in context:
ethnography
projective techniques
observation techniques
shopping with consumers


 

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