Who's Who in
Business Academia

DAVID MOTHERSBAUGH

Academic Title: Associate Professor of Marketing

Name: DAVID MOTHERSBAUGH

 

Department: Department of Management and Marketing

Department Website: http://www.cba.ua.edu/personnel/cbamar.html

Institution: University of Alabama

 

Address: Box 870225
Tuscaloosa, Alabama 35487

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer research, advertising effects on search and decision making, economic signaling effects of promotions, language effects in advertising, consumer knowledge, interpersonal influence, computer-mediated marketing environments.


 

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