Who's Who in
Business Academia

Donald Lichtenstein

Academic Title: Professor

Administrative Title: Director of the Marketing Doctoral Program

Name: Donald Lichtenstein

 

Department: Department of Marketing

Department Website: http://leeds.colorado.edu/marketing/

Institution: University of Colorado at Boulder

 

Address: Business, 457
Boulder, Colorado 80309

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer perceptions of reference price advertising, consumer price-quality perceptions, consumer perception of sales promotion techniques

 

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