Who's Who in
Business Academia

William R. Forrester

Academic Title: Professor

Name: William R. Forrester

 

Department: Department of Marketing & Professional Sales

Department Website: http://coles.kennesaw.edu/mkt/index.htm

Institution: Kennesaw State University

 

Address: 1000 Chastain Road
Kennesaw, Georgia 30144-5591

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Market opportunity analysis and competitive strategy development
Customer choice, customer satisfaction, and customer retention
Demand estimation, market share assessment, and sales forecasting
Marketing program development and implementation
Sales operations planning, implementation, and control

 

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