Who's Who in
Business Academia

B. Andrew Cudmore

Academic Title: Assistant Professor

Name: B. Andrew Cudmore

 

Department: College of Business

Department Website: http://cob.fit.edu/

Institution: Florida Institute of Technology

 

Address: 150 W. University Blvd
Melbourne, Florida 32901

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Brand Equity (Image)
Persuasion Knowledge
Store Brand Management
Internet Marketing
Quality Perceptions
Environmental Marketing
Customer/Salesperson Interactions
Endorser Effects
Customer Complaint Behavior
Experience Marketing
Strategic Mentoring

 

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