Who's Who in
Business Academia

Syed H. Akhter

Academic Title: Associate Professor of Marketing

Administrative Title: Chair

Name: Syed H. Akhter

 

Department: Marketing

Department Website: http://www.busadm.mu.edu/marketing/

Institution: Marquette University

 

Address: P.O. Box 1881
Straz Hall
Milwaukee, Wisconsin 53201-1881

 

Highest Degree: Ph.D.

Date of Degree: 1985

Degree Institution: University of Oklahoma

 

E-mail: Contact by e-mail?

 

Expertise: Areas of research interest:
International market entry strategies, consumer decision making, strategic planning, and marketing strategies. Professor Akhter’s research has appeared in marketing and international business journals such as Journal of International Business Studies, The International Trade Journal, European Journal of Marketing, Journal of Global Marketing, Journal of Advertising, and Journal of Direct Marketing, among others. His book on Global Marketing was published by Southwestern Publishing Co.
Other professional, research or teaching information:
Professor Akhter has Guest Edited special issues of the Journal of Direct Marketing and Journal of Interactive Marketing on International Direct Marketing and International Interactive Marketing, respectively. He is currently guest editing the second special international issue of Journal of Interactive Marketing. Professor Akhter serves as a consultant and conducts global marketing seminars internationally.


 

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