Who's Who in
Business Academia

Matthew B. Lunde

Academic Title: Assistant Professor

Name: Matthew B. Lunde

 

Department: Department of Marketing

Department Website:

Institution: University of Minnesota, Duluth

 

Address: 412 Library Drive
Duluth, Minnesota 55812

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His research interests primarily fall into the areas of sustainable consumption and behavior, sustainable marketing, and macromarketing; however, he also researches personality traits (e.g., Dark Triad), consumer vulnerability, ethics, and target marketing. He has published in AMS Review, Journal of Consumer Marketing, sustainability-related journals, and several book chapters.

Sustainable marketing & decision-making
Sustainable/green messaging & communication
Sustainable behavior & action
Public policy & social marketing
Personality and the Dark Triad
Macromarketing
Transformative consumer research (TCR)
Marketing ethics

 

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