Who's Who in
Business Academia

Elsamari Botha

Academic Title: Senior Lecturer

Name: Elsamari Botha

 

Department: Department of Management

Department Website: http://www.mang.canterbury.ac.nz/

Institution: University of Canterbury

 

Address: Private Bag 4800
Christchurch
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Elsamari’s research focuses on online consumer behaviour, the digital transformation of business and digital disruption and its associated technologies. In particular, her research focuses on the effect of technology on consumers and teams within the organization, and its associated change processes. Elsamari has published in leading international journals such as Industrial Marketing Management, Business Horizons, the Journal of Retailing and Consumer Services, and Public Relations Review.

Digitalization of business models and value propositions
Digital transformation
Digital strategy development
Online consumer behaviour

 

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