Who's Who in
Business Academia

Matti Haverila

Academic Title: Professor

Administrative Title: Chair

Name: Matti Haverila

 

Department: Department of Marketing and International Business

Department Website: https://www.tru.ca/business/facultyresearch/marketing.html

Institution: Thompson Rivers University

 

Address: 805 TRU Way
Kamloops, British Columbia V2C 0C8
Canada

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: 1. Customer satisfaction, and loyalty
2. Wine marketing
3. New product development (NPD)
4. Marketing of high technology products
5. E-Learning
6. Cell phone feature preferences and behaviour

 

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