Who's Who in
Business Academia

F. G. Paul Clark

Academic Title: Adjunct Lecturer

Name: F. G. Paul Clark

 

Department: Department of Marketing and International Business

Department Website: https://www.tru.ca/business/facultyresearch/marketing.html

Institution: Thompson Rivers University

 

Address: 805 TRU Way
Kamloops, British Columbia V2C 0C8
Canada

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Service Learning, in the areas of marketing and strategy working with local non-profit organizations.

The emergence of Cannabis brands. Specifically, the expansion of knowledge of consumer behaviour within the cannabis industry. To this end, I am in the process of researching a specific market segment's:
a) product knowledge,
b) purchase and consumption process, and
c) awareness of brands in this emerging category.

 

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