Dr. Charles Chi Cui’s research lies in international marketing, branding and consumer research. His recent research focuses on addictive consumption (e.g., brand addiction), consumers’ social inclusion and socially inclusive marketing, marketing complexities of new-tech products (e.g., wearables), consumer values and interaction with social media. Charles is keen in collaborative cross-disciplinary research on projects that lead to high quality outputs and social impacts. His work has been published in highly regarded journals such as Journal of International Business Studies, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Business Ethics, Industrial Marketing Management.
