Rainer Hasenauer
Academic Title:
Professor
Name:
Rainer Hasenauer
Department:
Institute of Marketing Management
Department Website:
http://www2.wu-wien.ac.at/marketing/
Institution:
Vienna University of Economics and Business Administration
Address:
Vienna 1090
Highest Degree:
Date of Degree:
Degree Institution:
E-mail:
Contact by e-mail?
Expertise:
His primary teaching and research interests lie in market entry of high-tech innovation in B2B markets, and in measuring innovation half-life and technology acceptance in B2B markets.
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